Category Archives: Digital / Content Strategy

Conversion is Key

Having spent the last 24 hours away from Facebook and Twitter in support of a World AIDS Day campaign, I found I had a little extra time on my hands (“Hmmmm” say the productivity police in my head) Anyway, I … Continue reading

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Actually, Brand is King

Don’t get me wrong. I’m quite fond of the phrase “Content is King” especially as a passionate advocate of content strategy. However, recently I’ve heard grumblings along the lines of UX is King, or Marketing is King, or Social is … Continue reading

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Go with the Flow

Love, love, love Jonathan Mendez’s blog post about unlocking the true value of digital with user flows, and here’s why… I think that Johnathan’s assertion that user behavior is goal-driven and focused is key to the way we view digital … Continue reading

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Calling All Storytellers

For all those authors, journalists, photographers, artists and other narrators who fear that they might be part of a dying profession, I’m pleased to tell you that the art of story telling is alive and well and living in cyberspace. … Continue reading

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The Value of Insight

Web analytics, social auditing, behavioral research, ethnography and search audits are great windows into your users’ minds and motivations. These insights are critical in helping to define user and business goals at the outset of a web design project. How … Continue reading

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Why I Shop for Shoes Online

OK, so anyone who has met me knows that I am just a little addicted to online shoe shopping. While I freely admit to my obsession, I also maintain that I am working while I shop, because those beautiful Blahniks … Continue reading

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Reactive Content Strategy

Content Strategists do a good job of defining web content that addresses primary user needs and behaviors. What should we be doing to capitalize on what users are telling us after the page is published? What sets a digital experience … Continue reading

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